Research on Shopping Carnival: Based on Double 11 and Black Friday
碩士 === 國立中山大學 === 國際經營管理碩士學程 === 106 === As consumers begin to lose interest in daily sales and discounts, many companies are looking for new methods to drive new consumption in term of motivating the collective consumption behavior, such as Alibaba’s Double 11 in China (also known as Singles’ Day o...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4hyqee |