Nostalgia Way to Indulgence! Influences of Nostalgia, Construal Level, and Self-Monitoring on Indulgent Consumption
碩士 === 國立中山大學 === 國際經營管理碩士學程 === 106 === Previous research focused on nostalgia effects in advertising. Recent researchers suggest that nostalgia influences consumer subsequence unrelated behavior. This research contributes to this evolving research stream by proposing that nostalgia evokes subseque...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zq298h |