Asymmetric Effect of Advertising on Low-volatility Strategy

碩士 === 國立中山大學 === 財務管理學系研究所 === 106 === Baker et al. (2011) show the stocks with high volatility have lower return than the stocks with low volatility, and the negative correlation between risk and return is called “low-volatility anomaly”. Behavioral finance scholars point out that one of the reaso...

Full description

Bibliographic Details
Main Authors: Chou Chun-Yi, 周純億
Other Authors: Miao Ling Chen
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/98ezj7