A Study of Brand Resonance in the Digital Age
碩士 === 國立中山大學 === 企業管理學系研究所 === 106 === The war of 3C retailers has set up between physical stores, such as Tsann Kuen Co.and virtual platform, such as Amazon. New shopping habits have established due to thriving social networking sites. Online collective purchasing, which has caused a dramatic impa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wg3pnn |