Applying Perceived Value and Risk to Study the Purchasing Intentions of Consumers in Water Purification Products
碩士 === 國立屏東科技大學 === 高階經營管理碩士在職專班 === 106 === The purpose of the study was to assess the perceived values and risks of the consumers purchasing intentions in Taiwan. An online questionnaire survey design was adopted to collect the data. The results revealed that the high perceived values would have h...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5x747g |