How Brand Image of Theater Influences TAM:A Case Study of Mobile Theater APP in the Greater Kaohsiung Pingtung Area

碩士 === 國立屏東科技大學 === 高階經營管理碩士在職專班 === 106 === With the popularity of mobile devices, cinema studios have launched their own mobile banking app for customers. in the past few years, to provide customers with more flexible access to studio information and ticket purchases; as of today, APP usage rates...

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Bibliographic Details
Main Authors: Huang,Yu-Fang, 黃玉芳
Other Authors: Tsai, Cheng-Fa
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/hzbwsk