The Impact of Applying Big Data Analytics on Consumers’ Behavioral Intention in an E-Commerce Context -The Multiple Mediation of Perceived Value
碩士 === 國立屏東科技大學 === 企業管理系所 === 106 === The research aims to (1) explore the influence of the positive factor of applying Big Data analytics on customers’ behavioral intention in e-commerce context. (2) Conduct in-depth research on functional value, emotional value and social value as mediators on...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uah8re |