The Impact of Store Environment and Online Social Networking Experience on Purchase Intention: Consumer Perceived Value
碩士 === 國立屏東大學 === 資訊管理學系碩士班 === 106 === This study aims to investigate how consumers’ experiences of online social networking and store environment influence their purchase intention with considering the role of consumers’ perceived value. The hypotheses proposed in our research model are tested usi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zgu8aq |