The Influence of Social Media Marketing on the Perceived Values and Behavioral Intentions of Consumers’ Selections of Hotels
碩士 === 南開科技大學 === 休閒事業管理研究所 === 106 === The purpose of this study was to explore the relationship among the consumers’ attitude, perceived valued of hotels, and behavioral intention on the selection of hotels after accepting social media marketing. Researcher used regression analysis to the research...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/na33qa |