The Impact of Community Identification, Involvement and Product Characteristics on Purchase and Usage Intention -An example of LINE sticker
碩士 === 國立高雄師範大學 === 事業經營學系 === 106 === Abstract As mobile devices become popular, the research shows that over 18 million people have downloaded Line instant messaging app. Community groups become an important platform of maintaining relationship of each other, community identification also represen...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s8596d |