The Impacts of Moral Licensing on Cause Markeing and Product Choice
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士專班 === 106 === The results of this paper point out that moral permission is one of the most important variables affecting consumption and moral identity, while prosocial behavior is the main motivation and medium in self-concept and pursuit of moral identity, when res...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/2hmy34 |