Shopping Center Consumers' Variety Seeking Experiences and Shopping Behavior
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系連鎖加盟管理碩士班 === 106 === With the rise of online shopping, the sales of shopping centers still continue to grow. Updating and restructuring product/service mixes and marketing campaigns to fulfill consumers’ emotional needs during their shopping is always a critical issue...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/erf2t6 |