Online Travel Agency on Brand Value Management, Relationship Marketing and Retailers Loyalty
碩士 === 國立高雄餐旅大學 === 觀光研究所在職專班 === 106 === The competition between travel agencies in Taiwan has been intensifying in recent years. From traditional travel agency practices to online travel agency that are rapidly increasing in numbers, their travel products are highly homogeneous, forcing these agen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ec8krx |