A Message Perspective on Virtual Community Marketing Strategy
碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 106 === More and more people rely on internet for living and social media has become a new type of media nowadays. Consumers may obtain product information, sensory experience, or some kind of social support by engaging in specific virtual communities. As a res...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fhh9z5 |