An Analysis of Reader's Choice of eBook Behavior Intention Analysis Based on S-O-R Model
碩士 === 南華大學 === 文化創意事業管理學系 === 106 === Digital reading is one of the important development trends in the publishing industry in Taiwan. The discussion of the factors influencing consumers' choice of digital reading and the relationship between the factors will help the publishing industry to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3h97k8 |