The Study of Marketing Strategies, Tourists’ Experiential Value, and Consumer Satisfaction of the Local Festival--A Case of the 16-Year-Old Adult Ceremony in Tainan
碩士 === 南華大學 === 文化創意事業管理學系 === 106 === With the economic prosperity and the improvement of cultural life, cultural characteristics of urban and rural areas in Taiwan has been gradually developed in recent years. The counties and the municipal governments have introduced new ideas and actively plan...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ttee5a |