A Study on the Relationships among Employees Customer Relationship Management, Marketing Strategy and Business Performance--A Case Study from Chlitina Company

碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 106 ===   Christina was founded in Taiwan in 1989 by Dr. Chen Wugang. The business quickly occupied the female skin care market with the power of explosion and crossed the strait. Dr Chen established 4,000 chain stores in the Mainland and returned to Taiwan in 2013...

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Bibliographic Details
Main Authors: WU, PEI-CHIAO, 吳珮嬌
Other Authors: HUANG, KUO-CHUNG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/46em7s