A Study on the Relationships among Involvement, Perceived Value and Purchase Intention--Handmade Soap as an Example
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 106 === The purpose in this study is to explore influential factors of intend to purchase handmade soap. By using random convenience sampling method in this study, and data were collected from the general customers. Totally send 250 were received, which 4 of the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7xq8xw |
| Summary: | 碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 106 === The purpose in this study is to explore influential factors of intend to purchase handmade soap. By using random convenience sampling method in this study, and data were collected from the general customers. Totally send 250 were received, which 4 of the questionnaires are invalid and 246 questionnaires are valid, and the effective response rate is 98.4%.
The resulting conclusions are as follows: Different occupation results in significantly positive effect on Involvement and perceived value. Involvement has a significantly positive effect on perceived value and purchase intention respectively. Perceived Value has a significantly positive effect on purchase intention. Perceived value has a significantly partial mediation effect on the relationships between involvement and purchase intention
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