A Study on the Relationships among Involvement, Perceived Value and Purchase Intention--Handmade Soap as an Example
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 106 === The purpose in this study is to explore influential factors of intend to purchase handmade soap. By using random convenience sampling method in this study, and data were collected from the general customers. Totally send 250 were received, which 4 of the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7xq8xw |