Dramaturgical Theory Applied to the Study of Tourist Service Planning

碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 106 === This study applied the dramaturgical theory and cultural tourism elements to evaluate the elements of contextual management. Using the Analytic Hierarchy Process (AHP), this study explores the weight ratio of the key factors by sorting out the "ser...

Full description

Bibliographic Details
Main Authors: Jyun-Han Tsai, 蔡君漢
Other Authors: Chih-Peng Chu
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/zdgyjx