A study of Fashion Anxiety and Consumer Intention -Taking Online Shopping and Product Involvement as Moderating Factors

碩士 === 國立東華大學 === 國際企業學系 === 106 === Modern people advocates material life nowadays, and there are more consumption expenditure inevitably. We can’t avoid from the fashion trend, as we are pursuing the material life, the fashion trend comes up with a new consuming behavior. Fashion goods keep bring...

Full description

Bibliographic Details
Main Authors: Shin-Yun Yang, 楊昕芸
Other Authors: Hui-Chun Chou
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/nr7r29