The Study of Factors Affecting Intention to Use Online Hotel Booking in Vietnam
碩士 === 國立東華大學 === 企業管理學系 === 106 === The number of people who prefer to book hotel online is increasing when considering the convenience, cost and time-saving. However, comprehensive studies about customers’ intentions and online hotel reservations are limited in Vietnam. Therefore, this study inten...
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wkx24m |