PROCESS OF INTERNATIONALIZATION OF E-COMMERCE MULTINATIONAL ENTERPRISES IN B2B RETAILING INDUSTRY - CASE STUDIES FROM THREE COMPANIES
碩士 === 國立東華大學 === 企業管理學系 === 106 === The purpose of the case study is to present an overview of selected top retail B2C e-commerce multinational enterprises, located on three different continents, in order to determine the process of internationalization through speed as well as path. E-commerce bus...
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| Format: | Others |
| Language: | en_US |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23ejry |