The Effects of Emotion-Based Online Recommendation Arguments on Consumers' Purchase Intention
碩士 === 國立嘉義大學 === 資訊管理學系研究所 === 106 === This study reviewed envy-related studies with the purpose of integrating relevant studies and further discussing how envy affects an individual’s purchase intentions. Relevant studies have mostly focused on the influence of social media on individuals’ envy an...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8j65gv |