The Effect of Co-creation of Professional Baseball Team on Brand Identity, Experiential Value, and Behavioral Intentions
碩士 === 國立嘉義大學 === 企業管理學系 === 106 === This study adopts the concept of co-creation, as formulated by Jaakkola, Helkkula, and Aarikka-Stenroos (2015), as its key research variable to explore the series of influences resulting from the co-creation marketing strategy in professional baseball teams. Th...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8pqkr7 |