The Effect of Motivating Factors and Brand Equity on Making a Room Reservation of Consumer
碩士 === 國立彰化師範大學 === 會計學系 === 106 === Today, thanks to upgrade of economy that leads to rising income, Taiwanese citizens are encouraged to seek for higher living standards. As a consequence, hospitality and travel industries began to introduce various services in order to take advantage of growing d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mp3wrp |