Influences of Watching Motivation and Flow Experience on Behavioral Intention in eSports Spectator

碩士 === 國立彰化師範大學 === 企業管理學系 === 106 === 2017 League of Legends World Championship Series is the first time having hundreds of millions of rapt audiences watching the game at the same time, which makes lots of companies first notice this emerging market. It is the reason why this research specialized...

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Bibliographic Details
Main Authors: Chen,Yu-Wun, 陳鈺妏
Other Authors: Huang,Lan-Ying
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/h4dede