Unlocking the power of motivations on engagement with ephemeral content: Mediated by gratification and moderated by need for closure
碩士 === 國立中央大學 === 企業管理學系 === 106 === The ephemeral content – a time-limited feature and function in social media – has been rapidly rising and become the latest marketing and social media buzzword. However, the motives of ephemeral content use and their influences on consumer behavior remain unclear...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/twuf32 |