Examining the Effects of Motivational Usage for Instagram on Brand Engagement and Purchase Intention: The Mediating Role of Advertising Value
碩士 === 國立中央大學 === 企業管理學系 === 106 === The purposes of this study were to explore the effects of the motivational usage for Instagram on brand engagement and purchase intention respectively, and to examine the mediating effects of advertising value. An online survey was conducted with convenience samp...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/mdqf9w |