Will Instafamous impact buying intention? The influence of appearance self-esteem and social media engagement
碩士 === 國立中央大學 === 企業管理學系 === 106 === Instagram has been known as a highly-visual social media. Prior research indicated that the use of social media is related to body image concerns and poorer mental health in youth. The growth of Instagram continues, with the majority of its users being youth. Ins...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/amx6w8 |