Re-investigating RCM and Category Captainship for Substitute Products under Non-Symmetric Market Potential and Non-Symmetric Own-Price Sensitivity
碩士 === 國立中央大學 === 工業管理研究所 === 106 === The category is the types of goods or services that are considered to be substitutable or complementary in the market. Therefore, how to manage the category is an important issue. Traditionally, retailers usually focus on the management of the brand, thinking th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fk6753 |