The Effect of Self-Threat on Donation: The Moderating Role of Brightness
碩士 === 國立交通大學 === 管理科學系所 === 106 === Self-threat is defined as the negative emotions resulted from self discrepancy, such as the sense of anxiety, depression, guilt, shame etc. Therefore, the present research chooses guilt and shame, which the majority of people fail to distinguish properly from the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4b43hr |