A Study on the Influence of Product Attributes and Brand Image on Consumer Purchasing Intention of Eletric Scooters-A Case of Citizens of Hsinchu City.
碩士 === 國立交通大學 === 管理科學系所 === 106 === In recent years, global warming leads to abnormal weather conditions. Because of global warming and the rapid development of electric vehicle technology, more and more consumers choose electric scooters. There are different brands and models of electric motor veh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/778n9c |