A Study of The Effect of Brand Image and Involvement on User’s Purchasing Intention of Cloud Storage Service
碩士 === 國立交通大學 === 管理科學系所 === 106 === As the competition of personal cloud storage market in Taiwan is more and more intense, not only foreign manufacturers (such as Google, Microsoft, Box, etc.), even Taiwan's local manufacturers (such as China Telecom, Far East Tone) also joined to this market...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2s437x |