Sales Channels and the Value of Information - A Case Study of Air Ticket Purchases

碩士 === 國立交通大學 === 運輸與物流管理學系 === 106 === Nowadays, due to the convenience of the Internet, and the channels for purchasing air tickets are becoming more and more diverse, many travelers will search for and purchase air tickets through the Internet, which provides information and services that the peo...

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Bibliographic Details
Main Authors: Chia, Ya-Ching, 賈雅晴
Other Authors: Hsiao Chieh-Yu
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/5x9zj3