The Influence of Content Marketing and Endorsers on the Trust, Investment and Recommendation of Crowdfunding Projects
碩士 === 國立交通大學 === 傳播研究所 === 106 === Crowdfunding has become a global trend in recent years. It has not only prevailed in the U.S. where crowdfunding platforms first emerged, but has become popular in other countries. For instance, UK and Japan both have sizable crowdfunding markets. In the meantime,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yt5ruz |