Strategic Corporate Social Responsibility and Growth: A Case of an Online Shopping Mall

• Main Authors: Sim, Suzan, 沈志妮
• Other Authors: Jinsu Kang
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/v6e7xs

碩士 === 國立交通大學 === 企業管理碩士學程 === 106 === We report on the findings of an inductive, interpretive case study of growth challenges of an online shopping mall whose initial success came from business models and strategies incorporated with corporate social responsibility (CSR). We investigated the processes on how competing logics in the organization cause identity conflicts influencing the potential for growth. The emergent model revealed that the strong emphasis for market value resulted CSR identity conflict, which accentuated growth constraints accordingly. Additionally our findings showed the attempt to sustain its CSR logic despite of growth drive can hamper further growth due to pressure to be ‘good,’ which aggravated existing problems for growth referred to as ‘Good Kid Syndrome.