The Quality and Credibility of Electronic Word of Mouth in Relation to Behavioral Intention and Destination Image:A Case Study of Senior Traveler

碩士 === 國立暨南國際大學 === 觀光休閒與餐旅管理學系 === 106 === With the higher convenience of the network system, it's common for the senior to search for travel information through the internet, the circulation and influence of electronic word-of-mouth are becoming more extensive. Consumers often use online sear...

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Bibliographic Details
Main Authors: CHEN, KUAN-TSE, 陳冠擇
Other Authors: HUANG, YU-CHIH
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/99jqj9