The Impact of Urgency, Aggressiveness and Experience on Reward-based Crowdfunding
碩士 === 國立暨南國際大學 === 國際企業學系 === 106 === This research adopts awareness, motivation, capability, which are three major factors of dynamic competitive, as conceptual framework. Taking rewarded-based crowdfunding platform, Kickstarter, as research subject, the study keeps observing the actions and react...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6829dy |