Using the Importance-Performance Analysis and Kano Model to Evaluate the Key Factors for Being a Popular YouTuber with Millions of Subscribers
碩士 === 國立成功大學 === 經營管理碩士學位學程(AMBA) === 106 === The purpose of the study was to evaluate the key gactors for being a popular YouTuber with millions of dubscribers. This study distributed online questionnaires through message board in YouTube, PTT and Facebook, and finally recovered 360 valid samples....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6zbe77 |