Applying the AHP Methods on Selecting International Marketing Channel Decision Models - An Auto Lamp Industry Example
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 106 === This study focuses on exploring how Taiwanese automotive lamp industries market their product overseas. Before developing their oversea marketing strategies, the enterprises assess their oversea market as far as both size and structure concerned. This s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gy3685 |