| Summary: | 碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 106 === The purpose of this study is to explore the relationships among perceived robo-advisor, investor characteristics, investor sentiment, and users’ intention to accept robo-advisor service. Questionnaire data were obtained from a convenience sampling of 151 SME owners in Tainan city. Descriptive statistics, reliability analysis, validity analysis, independent sample t test, one-way analysis of variance (ANOVA), and regression analysis were adopted to analyze questionnaire data. The main conclusions from the results of the study were as follows: (1) Perceived robo-advisor has a significant difference on the intention of users to accept robo-advisor serivce, (2) Age of SME owners has a significant difference on acceptance intention of robo-advisor, (3) Risk attributes have a significant positive effect on user’s intention to accept robo-advisor service, (4) Computer skills have a significant positive effect on user’s intention to accept robo-advisor service, (5) Investor sentiment has a significant positive effect on user’s intention to accept robo-advisor service.
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