A Study on SME Owners’ Acceptance Intention of Robo-Advisor Based on Behavioral Finance Viewpoint
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 106 === The purpose of this study is to explore the relationships among perceived robo-advisor, investor characteristics, investor sentiment, and users’ intention to accept robo-advisor service. Questionnaire data were obtained from a convenience sampling of 15...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94zt34 |