Explore the Forms of Disclosures and their effects on Native Advertising: Based on Persuasion Knowledge Model and Cognitive Dissonance Theory

碩士 === 國立成功大學 === 資訊管理研究所 === 106

Bibliographic Details
Main Authors: Chia-WeiLin, 林家瑋
Other Authors: Wei-Tsong Wang
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/s2k458