Hybrid Brands: Customers' Perceptions of Authenticity Regarding Domestic Foreign-Based Brands

Hybrid Brands: Customers' Perceptions of Authenticity Regarding Domestic Foreign-Based Brands

碩士 === 國立成功大學 === 國際經營管理研究所 === 106

Bibliographic Details
Main Authors:	YosatonTungmanelatkul, 董永
Other Authors:	Tien Wang
Format:	Others
Language:	en_US
Published:	2018
Online Access:	http://ndltd.ncl.edu.tw/handle/az2nvs

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