Hybrid Brands: Customers' Perceptions of Authenticity Regarding Domestic Foreign-Based Brands

碩士 === 國立成功大學 === 國際經營管理研究所 === 106

Bibliographic Details
Main Authors: YosatonTungmanelatkul, 董永
Other Authors: Tien Wang
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/az2nvs