Hybrid Brands: Customers' Perceptions of Authenticity Regarding Domestic Foreign-Based Brands

Hybrid Brands: Customers' Perceptions of Authenticity Regarding Domestic Foreign-Based Brands

碩士 === 國立成功大學 === 國際經營管理研究所 === 106

Bibliographic Details
Main Authors: YosatonTungmanelatkul, 董永
Other Authors: Tien Wang
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/az2nvs
id ndltd-TW-106NCKU5321016
record_format oai_dc
spelling ndltd-TW-106NCKU53210162019-05-16T00:30:06Z http://ndltd.ncl.edu.tw/handle/az2nvs Hybrid Brands: Customers' Perceptions of Authenticity Regarding Domestic Foreign-Based Brands Hybrid Brands: Customers' Perceptions of Authenticity Regarding Domestic Foreign-Based Brands YosatonTungmanelatkul 董永 碩士 國立成功大學 國際經營管理研究所 106 Tien Wang Faye J. Kao 王鈿 高如妃 2018 學位論文 ; thesis 66 en_US
collection NDLTD
language en_US
format Others
sources NDLTD
description 碩士 === 國立成功大學 === 國際經營管理研究所 === 106
author2 Tien Wang
author_facet Tien Wang
YosatonTungmanelatkul
董永
author YosatonTungmanelatkul
董永
spellingShingle YosatonTungmanelatkul
董永
Hybrid Brands: Customers' Perceptions of Authenticity Regarding Domestic Foreign-Based Brands
author_sort YosatonTungmanelatkul
title Hybrid Brands: Customers' Perceptions of Authenticity Regarding Domestic Foreign-Based Brands
title_short Hybrid Brands: Customers' Perceptions of Authenticity Regarding Domestic Foreign-Based Brands
title_full Hybrid Brands: Customers' Perceptions of Authenticity Regarding Domestic Foreign-Based Brands
title_fullStr Hybrid Brands: Customers' Perceptions of Authenticity Regarding Domestic Foreign-Based Brands
title_full_unstemmed Hybrid Brands: Customers' Perceptions of Authenticity Regarding Domestic Foreign-Based Brands
title_sort hybrid brands: customers' perceptions of authenticity regarding domestic foreign-based brands
publishDate 2018
url http://ndltd.ncl.edu.tw/handle/az2nvs
work_keys_str_mv AT yosatontungmanelatkul hybridbrandscustomersperceptionsofauthenticityregardingdomesticforeignbasedbrands
AT dǒngyǒng hybridbrandscustomersperceptionsofauthenticityregardingdomesticforeignbasedbrands
_version_ 1719166496842711040

Similar Items