Hybrid Brands: Customers' Perceptions of Authenticity Regarding Domestic Foreign-Based Brands

• Main Authors: YosatonTungmanelatkul, 董永
• Other Authors: Tien Wang
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/az2nvs

碩士 === 國立成功大學 === 國際經營管理研究所 === 106