The Relationship Between EWOM, Perceived Value, Brand Trust, and Purchase Intention—Taking catering as an Example.
碩士 === 國立成功大學 === 企業管理學系 === 106 === According to National Development Council, the rate of Taiwanese, whose ages are older than 12 years old, using the Internet personally is 82.3%. The accessibility of the Internet has changed consumers’ habits. It is demonstrated that up to 81% of Taiwanese would...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gjrtst |