A Study on the Determinants of Online to Offline Repurchase Intention of E-Commerce

碩士 === 國立勤益科技大學 === 企業管理系 === 106 === Along with the rapid development of information technology, the emerging Electronic Commerce (EC) has become a spot hotly contested by modern enterprises in the competition market, and also begun to influence the consumer’s sales behavior pattern. The current O2...

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Bibliographic Details
Main Authors: Yen-Chieh Hsu, 許硯捷
Other Authors: Chin-Hung Liu, Ph.D.
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/seewm2